Modeling Hierarchical Conjoint Processes with Integrated Choice Experiments
نویسندگان
چکیده
منابع مشابه
Hierarchical Information Integration Experiments and Integrated Choice Experiments
The use of fractional factorial designs in the study of complex decision making, involving many attributes, implies the problem of information overload and respondent burden, potentially jeopardizing the validity of such experiments. To avoid or reduce the impact of these potential problems, Hierarchical Information Integration has been suggested. The key notion is to classify the large number ...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 1994
ISSN: 0022-2437,1547-7193
DOI: 10.1177/002224379403100108